Practitioners working in communication departments and agencies across Europe are invited to take part in this year’s European Communication Monitor (ECM). The online survey is available at The ECM is known as the largest scientific study of the profession worldwide. It has been identifying trends in the profession for more than a decade. Its annual reports provide invaluable insights for leaders in the field.

This year’s monitor addresses highly debated topics such as the challenges of fake news and how to tackle them, how to provide information for decision-makers, leadership in public relations, job satisfaction, and stress and work-life-balance of communicators. The survey will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (companies, non-profits, governmental, agencies, etc.) will make the results relevant for everybody in the field.

The ECM 2018 also marks the start of the next exciting phase for this joint endeavour of academia and practice. The data gathered in Europe will be complemented by similar surveys in Asia-Pacific, Latin America and – for the first time – in North America. With more than 80 countries covered and 50,000 participants to date, the Global Communication Monitor series is the only truly global study of strategic communication. Ansgar Zerfass, Chair Professor at Leipzig University and leader of the study series, says: “We are proud that the leading universities and researchers in all major countries are active collaborators of this initiative. This helps us to take an informed international perspective. Renowned and strong partners from the profession assure that we explore relevant topics and that filling in the survey is inspiring for respondents.” All results of the studies are available for free. A new website with reports, publications, videos and interactive self-assessment features will be launched later this year.

The European Communication Monitor is organised by the European Public Relations Education and Research Association (EUPRERA), representing almost 500 academics in the field, and the European Association of Communication Directors (EACD), a membership organisation of leading professionals, both headquartered in Brussels. It is supported by premium partner PRIME Research, a global leader in communication research and a member of the Cision Group, as well as Fink & Fuchs, Wiesbaden, as digital communications partner. The academic team running the survey includes professors from 23 renowned universities ranging from Amsterdam to Madrid and Milan to Moscow, with new colleagues e.g. from Vienna, Lisbon, Louvaine and Zagreb joining the team for the next years.

Practitioners filling in the questionnaire at will receive a full report of the results. They can also participate in a prize draw for 5 Amazon Echo Dots. Privacy is fully respected and participants cannot be identified.



Prof. Dr. Ansgar Zerfass, Leipzig – Lead researcher
Prof. Dr. Ralph Tench, Leeds – President
Boulevard du Jubilé 71, B-1080 Brussels, Belgium

Inge Wallage, Managing Director
European Association of Communication Directors
37, Square de Meeûs, B-1000 Brussels, Belgium
Mobile: +31627093979



The European Public Relations Education and Research Association (EUPRERA) is an autonomous organisation with nearly 500 members from 40 countries interested in advancing academic research and knowledge in strategic communication. Several cross-national and comparative research and education projects are organised by affiliated universities.

In order to spread new methodologies and research results, EUPRERA organises a highly regarded Annual Congress each autumn in collaboration with a selected university or college in Europe.


About EACD

The European Association of Communication Directors (EACD) aims to attract, inspire and engage current and future communication leaders to drive excellence in our profession. We offer communication professionals a platform to connect, deepen their expertise, share best practice, establish and promote relevant standards. The Association also publishes leading content through its magazine, Communication Director. The EACD currently has more than 2,000 members.


About PRIME Research

PRIME Research is a global leader in strategic communication research with operations in nine research hubs and serving clients in 35 countries in the Americas, Western and Eastern Europe, the Middle East, Africa, Australia and Asia. PRIME leverages its corporate and brand reputation research expertise to foster better communications and business decision-making.


About Fink & Fuchs

As a specialist for the communication of change and technological transformation, Fink & Fuchs has been the strategic partner for companies, associations and public clients for 30 years. The communications agency employs 80 people in Wiesbaden, Munich and Berlin. It is one of the three most recommended agencies in Germany (brand eins, Statista-Ranking) and has been awarded three times as the agency of the year (PR Report / Holmes Report). Its more than 60 customers include Cisco Germany, Computacenter, Hasbro, Mobotix, Salesforce, Schott, Techem and federal authorities and ministries. Fink & Fuchs helps shape the further development of the communications industry in the presidium of the GPRA agency association.