Management tools for corporate communications: Relevance, benefits and experiences. Results of an empirical study in communication departments.
The team researched the relevance and use of management tools for analyzing, planning, implementing and evaluating communications in corporate communications departments. Thinking tools and procedures are a key asset used by top management and strategy consultants to address recurring challenges. However, only a minority of communications departments have systematically documented tools and most employees do not have the appropriate methodological competence. To see the authors’ conclusions and to join the discussion, read the full report.