A team of EUPRERA members are organizing a preconference at the ICA meeting in Prague, on May 24.

To enjoy greater recognition and academic legitimacy, the theoretical contributions of public relations as a field in its own right must be able to both stand alone and contribute to fields beyond disciplinary boundaries. This preconference proposes an in-depth reflection on the quality and significance of theoretical development in public relations scholarship. The aim is to discuss and reflect on what might be considered current theories of public relations and theories for public relations, as well as emerging bodies of work that are changing the shape of the field. Abstracts are due by December 15. Download the Call for Papers