This Masters Degree is the first of its kind in Europe. Organized by Blanquerna School of Communication of Ramon Llull University, its program gives students the opportunity to study and understand management principles of communication inherent in companies and organizations operating within the international arena, with emphasis on successful application of the strategic tools of communication and public relations and public affairs. The course is taught exclusively in English, with a faculty of renowned teachers shared with U.S., UK and the rest of Europe. More info
Each EUPRERA annual congress is followed by the EUPRERA PhD Seminar, which demonstrated to be a successful and fruitful activity offered to doctoral students.
The doctoral students who took part in the PhD Seminar, held by Øyvind Ihlen, Sabine Einwiller and Jens Seiffert-Brockmann, described their experience with enthusiasm and appreciation:
I’ve really enjoyed this seminar, a really good brainstorming (…) and the professors’ advice was really helpful and I’ve also got some clear idea for my future works.
A chance to get input from someone other than my tutor, with different perspectives and ideas on how to continue my work (…). I did not think that the social part would be just as important as the feedback my work.
Stay tuned for the next PhD Seminar in Aarhus, Denmark!
The three-day World Public Relations Forum (WPRF) includes a Research Colloquium, a full day of discussions and presentations featuring the world’s leading educators, researchers and practitioner thought-leaders. The WPRF will be held on April 22–24, 2018 in Oslo, Norway, on the theme Value! Communication’s impact in a fast and ever-changing world. Abstracts are due by December 1, 2017. More info
The EUPRERA book series Advances in Public Relations and Communication Management (APCRM), published by Emerald, continues with its 2nd volume: How Strategic Communication Shapes Value and Innovation in Society, edited by Betteke van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti.
Let’s Talk Society – and the society we’re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
70% OFF for EUPRERA MEMBERS
(ask your code to email@example.com)
The series was launched in 2012: totally, EUPRERA published 5 books from the annual congress’ best contributions. A selection of best papers is also published in a yearly special issue of the Journal of Communication Management.
EUPRERA has awarded an honorary membership to Anne-Marie Cotton at the annual congress in London, on October 14. The congress is known as the major gathering of scholars and professionals interested in advancing the profession of public relations and corporate communications on the continent, hosted this year by University of the Arts London.
Senior lecturer in communication management at the Artevelde University College in Ghent, Belgium, Anne-Marie Cotton was granted a Master in Romance Philology, she obtained a Master in Business Administration and a Master in Marketing, as well as the university diploma of teacher of secondary and higher education. Currently, she is a doctoral student at the University of Bordeaux, France.
She started her professional career as account manager in advertising agencies, but has worked for nearly 30 years in the academic field, coordinating the MARPE (Master in European Public Relations) since 1992, now run in cooperation with six universities. Anne-Marie organized the Erasmus Intensive Program “Public Relations: Lobbying and Government Relations in a European Perspective”. She’s also managing director of the bi-annual international journal “Scientis Paedagogica Experimentalis” and active member of several academic and professional associations; she regularly acts as expert in panels for accreditation programs in The Netherlands and in Belgium.
Anne-Marie has been heavily involved in EUPRERA since the very start, when it was CERP, and truly runs deep with our association: she is past president, past secretary general, and a past organizer of spring symposia. With unbridled enthusiasm, she has been instrumental in building the EUPRERA we have today. Therefore the board of EUPRERA and the general assembly approved unanimously the nomination of Anne-Marie Cotton as honorary member, in recognition of her outstanding contribution to the association and to the development of the European body of knowledge in public relations.
EUPRERA has awarded doctoral and master students for their excellent theses in strategic communication at the annual congress in London, on October 14. The congress is known as the major gathering of scholars and professionals interested in advancing the profession of public relations and corporate communications on the continent, hosted this year by University of the Arts London.
Best thesis on credibility, B2B digital branding, political communication
Press release (pdf)
EUPRERA PhD Award for Excellent Doctoral Thesis is a bi-annual prize aimed to stimulate the academic discussion and build the body of knowledge in communication management across Europe. The jury, headed by Prof. em. Dr. Betteke van Ruler and Prof. em. Dr. Günter Bentele, selected as winning thesis:
“Credibility in CSR Communication. Concepts, Methods, Analyses” by Irina Lock. Tutor: Peter Seele, Università della Svizzera italiana, Switzerland.
EUPRERA Master Thesis Award for Excellence is an annual prize aimed to celebrate the PR academia and the role performed by European Higher Education Institutions in the evolution of knowledge of this field. The jury, headed by Antonio Marques Mendes from the University of Arts in London, UK, selected as winning theses in two categories:
Practical Impact Award – “B2B digital branding: how to integrate digital channels in the development of a holistic brand experience strategy in the aerospace sector” by Celine Bousseronde. Tutor: Alex Frame, University of Burgundy, France.
Theoretical Impact Award – “Social media logic is demonstrated in communications related to @scotgov in the Autumn 2016 session of the Scottish Parliament” by Nicola McDonagh. Tutor: Ana Adi, Quadriga University of Applied Sciences, Germany.
EUPRERA has awarded authors for their excellent research in strategic communication at the annual congress in London, on October 13. The congress is known as the major gathering of scholars and professionals interested in advancing the profession of public relations and corporate communications on the continent, hosted this year by University of the Arts London.
Academic awards for research on Internet memes, crisis responses, mediation of creativity, strategic recruitment communication
Press release (pdf)
EUPRERA Best Paper Awards were given to the authors of three papers with the highest rankings in a two-stage, blind peer-review process performed by a scientific committee of renowned international scholars, headed by Stefania Romenti from IULM University in Milan, Italy. The three winning papers are:
“Interactive creative criticism: Effects of Internet memes on stakeholder-company identification”, by Jens Seiffert-Brockmann and Trevor Diehl (University of Vienna, Austria). This paper tests the effects of memes critical to Samsung on stakeholder-identification in the wake of the Galaxy Note 7 battery explosion debacle. Memes are a prevalent form of interaction and creativity online, mostly due to the dominance of social media and popular websites like reddit, Imgur, and Instagram. Internet memes have become a new mode of popular public discourse in digital culture.
“The Influence of Social Media Comments on the Public’s Perspection of Crisis Responses”, by Michael Etter (City Univ. London, UK), Matthes Fleck and Roy Müller (Lucerne School of Business, Switzerland). This study contributes to the understanding of how user comments might compromise or benefit crisis response strategies, and hence, if and how organizations might adjust their crisis communication in Facebook as one “sub-arena”.
“Effects of Knowledge Transfer on the Mediation of Creativity. An Austrian Empirical Study comparing Three Types of Education”, by Astrid Spatzier and Jessica Breu (University of Salzburg, Austria). The research sheds light on the influences of knowledge transfer on the mediation of creativity through a quantitative study. Moreover, the paper highlights types of mediated knowledge that foster creativity.
Moreover, Emerald Group Publishing, publisher of Journal of Communication Management, presented the yearly Emerald Professional Impact Award for the best research-based paper that is not only academically sound, but which makes an important and useful contribution to the practice of communication management. The paper addresses issues of current concern to managers and also successfully discusses the research’s implications to managers and for practice. The winning paper, awarded by Jesper Falkheimer, editor in chief of the journal, is:
“’Recruitainment’ and Social Media 3.0: Towards a New Paradigm of Strategic Recruitment Communication”, by Helle Kryger Aggerholm and Sophie Esmann Andersen (Aarhus University, Denmark). This paper shows how social media 3.0 can be strategically utilised in recruitment communication by merging the employer brand into relevant networks and communities outside traditional employment contexts.
Special recognition to the best reviewer
EUPRERA Best Reviewer Award recognizes the work done by the reviewer because it is an essential contribution to the quality and the success of the annual congress. The scientific committee identified as this year’s winner:
Chiara Valentini from Aarhus University, Denmark, who has contributed to careful, thorough and useful reviews.
Public relations professionals, educators, and graduate students are invited to submit competitive abstracts for paper presentations at International Public Relations Research Conference (IPRRC), which will be held on March 8-10 in Orlando, Florida, on the theme Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations. Abstracts are due by November 6, 2017. More info
The aim of the Public Diplomacy Interest Group is to bring together scholars investigating topics related to public diplomacy, nation branding, country image and reputation, public relations for and of nations, as well as political, and global and intercultural communication that influences international relations. The Public Diplomacy Interest Group will meet on the occasion of the ICA 2018 conference in Prague. Abstracts on the theme Voices in public diplomacy are due by November 1. More info
BledCom is 25! The silver Jubilee Edition of the International Public Relations Research Symposium (popular as BledCom) will take place on July 5-7, 2018 in Bled, Slovenia, on the theme A World in Crisis: The Role of Public Relations. Abstracts and panel proposals are due by February 1, 2018. More info