This webinar scheduled on Monday, September 25, from 15.00 to 16.00 CET, provides exclusive insights based on the world’s largest study in the field of public relations and strategic communication, the European Communication Monitor 2017. It assesses how communications departments use measurement and data to leverage their full potential.

Professors Ralph Tench and Ansgar Zerfass will present results and share learnings that are crucial for day-to-day management. AMEC Chairman Richard Bagnall will moderate the event, discussing case studies to illustrate how communications leaders utilise monitoring data to assess their performance and adopt successful strategies. Participants are invited to engage in discussion and pose questions to our experts online.

This is a free global webinar, brought to you by PRIME Research and AMEC – prior registration is required. It is part of AMEC’s Measurement Month 2017. Register now for free!